Crackle / graphics package & promo
2010 / mOcean / Sony Pictures Entertainment

I was contacted by the good folks at mOcean to help establish a stronger brand personality for Crackle, an online digital video hub owned by Sony Pictures Entertainment. They needed a portfolio of communications assets to visually express the brand and communicate its core positioning and personality, which attracts a masculine "testosterone with brains" audience, while retaining the existing logo and brand colors.

The feedback I received after the initial presentation was that the client referred to my frames as ”works of art“, and ultimately chose my direction.

_
Universal ID Concept 01

_
Promo Concept

_
Universal ID Concept 02

_
Menu Slates & Lower Third