OWN / Oprah Winfrey Network branding graphics package & promo
2010 / BIGSMACKtv / Oprah Winfrey Network

As you can imagine the lead up to Oprah’s network launch and the branding surrounding it took many twists and turns, not to mention countless hours by a plethora of creatives and cycled through no less than two different “official” identities while I was involved.

Featured here are just a couple of my favorite approaches, as well as the direction that ultimately influenced the final network branding package featuring the final OWN logotype by Bruce Mau Design, and further tricked out and given dimensional life by the talented gang at BIGSMACKtv.

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Concept 01

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Concept 02

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Concept 03