XBOX 360 Mnemonic / game console boot-up & mnemonic
2010 / World Famous / Microsoft

It’s always great to collaborate with the fine folks at World Famous and what a blast to be brought in to work on ideas for the boot-up animation and brand mnemonic for one of the top game consoles in the universe!

The first few concepts below are some of my favorite solutions presented throughout the process, with the final set being the client selected direction, which made heavy use of their newly established XBOX “motional” brand stripes. Also check out the final animation as produced and directed by the cool cats at World Famous.

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Concept 01

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Concept 02

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Concept 03

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Client Selected Concept